I was thrilled to spend some time interviewing Colleen Quindlen, Business Manager for Rebecca Rusch and amazing designer extraordinaire, to talk about her involvement as the designer for the upcoming children's book, Give It A Go, Eat a Rainbow.
She talked about her passion for nutrition and how she became to consider Blake (and “Lep”, the Leprechaun from the story) as part of her family. She noticed that while working on the book, she might reach for a snack of baby carrots and think to herself, “Hey, Blake would really approve of this snack!”
Pretty soon, she started to think of Blake often as she prepared meals and snacks. Blake was really starting to have a great impact on what were already very healthy eating habits. Might this be a foreshadowing of what is to come in terms of the impact of the book on the next generation?
Then one day Colleen saw the following post on Instagram:
Colleen had an instant thought: It would be neat to have a Blake on the website that kids can download and color themselves and then cut out. Then they could have their parents or teachers post images/tag or send them into you for the website of Blake eating healthy foods!
Here the link to the Blake that you can print, color, cut out and take with you to your next healthy meal or snack.
Remember to use #blakeeatsarainbow when you post your picture so it becomes part of the community!
Listen to the interview:
What's the Kickstarter project? The easiest way to explain is this short video:
What is Kickstarter? Kickstarter is a fundraising mechanism that builds a community and market around a product launch. “Rewards” are given for various levels of participation/money given. It is not allowed as a donation, and it is not allowed for a nonprofit. A Kickstarter campaign is a “make the goal, or don't get funded at all” proposition that puts the entrepreneur (in this case Alexander and me) on the hook to bring a project to fulfillment and spend the money on bringing a new product to market. As you can see from the video, our product is a full-color children's book (which has high printing costs). We are using a Kickstarter campaign to see if there is sufficient interest from the market to warrant spending the printing costs. We are hoping so!
A few statistics
*56% of Kickstarter campaigns fail— meaning they do not reach their funding goal. We want to beat the odds!
*The failure rate drops to only 11% once 20% of the goal has been reached. For our project that is $1,000, and we really want to get there as soon as possible. That puts the project “on a roll”; where we want to be. 🙂
*91% of kids don't eat the recommended daily allowance for veggies. This stat explains why we think our project is important (and worth bugging you about). Thank you for listening/reading!
What you can do
*Know anyone that has kids that might enjoy the book? Have a favorite library, church group, temple group, school, after school program or place where kids convene? Buy a book for them/that group as one of the rewards.
*Tell your friends/groups about this book. The reason why we are doing this campaign is to test the market interest for this kind of book. Everyone has their own network which can build a much greater community. Please spread the word for us. We have already put in many months of time into this project, and we'd like to see it come to life.
*Stay in touch. The Kickstarter will be live for 2 months, and we will be updating everyone on our progress on the book including feedback from beta readers. We'll know if the project is a “go” by June 1st, and then the printing will begin. The tentative publication date is July 26.
Here's the link to the campaign.
Please forward this link/spread the word with a little “check out this project; you might be interested”
Let us know if you have any questions. Thank you SO much!