Are you excited about 2022?
I’ll be writing a post soon about the excellent process of creating your vision and mapping it out for a tremendous new year.
Some things that can definitely get in the way are doubts, fear, and confusion. For some, they’re crippling – but they don’t have to be.
My friend John Lee Dumas (JLD), host of the podcast Entrepreneurs On Fire, has spent thousands of hours interviewing over 3,000 of the world’s most successful entrepreneurs.
He recently launched a book that distills what he has learned from these conversations into a 17 step roadmap to help YOU achieve your dream of freedom and fulfillment. It’s called The Common Path to Uncommon Success.
It’s time to say goodbye to doubts, fears, and confusion, and hello to YOUR version of uncommon success.
Here are some fun nuggets/value bombs from my interview with JLD:
Fun nugget/value bomb #1: Freedom is not just about money. Financial freedom and fulfillment (from the book’s subtitle, A Roadmap to Financial Freedom ad Fulfillment), include aspects of time, social, and mental aspects of freedom.
Fun nugget/value bomb #2: Become a person of value. This quote, from Albert Einstein, kicked JLD in the butt in his early 30’s to shift his focus from trying to meet society’s standards of “success” to endeavoring to truly be of value to the world:
“Try not to become a person of success, but rather a person of value.”
JLD tells the story about how he created his podcasting empire by focusing on where his passions and talents intersected along with how this “zone of fire” meets an important need in the world.
Fun nugget/ value bomb #3: Do things that don’t scale. Yes, you read that correctly. Entrepreneurs are so focused on avoiding the one-on-one in order to teach large groups or engaging in tasks that scale, they miss the importance of relationships, connection, and heart-to-heart communication.
From Chapter 10: Pinpoint Your Avatar’s Biggest Struggle:
“At this stage on the common path, you need to do things that don’t scale. You need to ask the people who are consuming your content these four questions, and you must do it one-on-one. It’s the only way you will get the honest and detailed responses you need.”
JLD provides the four questions he asks his audience in order to understand his avatar’s biggest struggle:
- How did you hear about me/find my content?
- What do you like about the content I’m producing?
- What don’t you like?
- What is your biggest struggle right now?
JLD then tells the story about how he created new programs and services that the market gobbled up. People asked him, “how did you come up with these amazing ideas for these products and services?”. He said (paraphrasing): “I didn’t come up with a single one. The market did”.
But you do need to ASK.
About John Lee Dumas
John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 1 million monthly listens and 7-figures of annual revenue, JLD is spreading Entrepreneurial FIRE on a global scale. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now at
Have a listen to JLD and me talking about this book and Secure your copy TODAY at UncommonSuccessBook.com and begin your journey to freedom and fulfillment – for yourself, and for your family. You deserve it!