My guest today is Bryan Cohen.
Bryan is a book marketing expert, author, and podcaster. He has written novels as well as a series of books of creative writing prompts.
He is also a freelance writer and a blogger at BryanCohen.com.
Bryan is a co-host on The Sell More Books Show, which you should definitely check out on iTunes!
Here are the fun nuggets from the interview:
#1: Monetization is more than hoping and praying
#2: Monetization on Amazon is about traffic
#3: Monetization is about patience
#4: The #1 problem authors face is obscurity. To build traffic: blogging, podcasts (both sides of the mic), a high volume production schedule for book releases, BookBub ads, Amazon Marketing Ads, Facebook Ads, email list building, networking
#5: Connect with other authors in your genre. Bryan's favorite ways include conferences, Patreon, podcasts, Facebook groups, social media, email, start an event, start a movement (be a leader/agent of change)
#6: Don't be shy with Amazon Ads (which include sponsored products, product display ads, product display interest ads). Bryan suggests that we start here rather than trying other ad platforms (such as FB Ads and Google Ads) for books.
#7: No such thing as magic formulas in the book business
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