E017: Don’t Sweat Social Media -Schedule and Engage with Madalyn Sklar

Madalyn Sklar is a marketing and branding expert with 21 years of experience helping businesses exponentially grow their brand in an authentic and impactful way.

Ranked #1 social media influencer in Houston (4th largest city in the United States), Madalyn is a real force to be reckoned with. She is the host of the #TwitterSmarter Twitter chat and podcast, and weekly #SocialROI chat.

She blogs, creates, speaks, and teaches courses at MadalynSklar.com. Madalyn launched a new podcast called Communities That Convert where she shares her vast knowledge of building online communities that date all the way back to 1996.

In our interview, Madalyn walks us through five key nuggets for how you can use social media to engage and grow your community WITHOUT “sweating over the stove”.  You’ll understand this metaphor as you listen to the interview.  Don’t miss it, as it is a real gem!

Here are the fun nuggets from the interview:
#1:  First envision the value that you can get from social media (in the interview we talk about market research and engagement)
#2:  Make a plan
#3:  Repurpose evergreen content
#4:  Be present on social media (and ENGAGE)
#5:  Work smarter not harder (schedule your evergreen content and use social media to get on and engage with people real-time)

We then get into online courses and Madalyn shares some great advice there too:
Her formula for creating great online courses is simple yet powerful: Create content (she uses Camtasia), host your content (she uses Vimeo), and share your content (she uses social media but especially Twitter).

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