E027: Treat Your Book as a Profitable Business with Honorée Corder

Today's guest is Honorée Corder.

Honorée Corder is the author of dozens of books, including You Must Write a Book, The Prosperous Writer book series, Vision to Reality, Business Dating, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, and The Divorced Phoenix.

She is also Hal Elrod’s business partner in The Miracle Morning book series.

Honorée coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple streams of income.

You can find out more at HonoreeCorder.com.

Here are the fun nuggets from our interview:
Fun nugget #1: There is nothing sexy about being hungry
Fun nugget #2: Be on the lookout for folks that have made money
Fun nugget #3: Create some juicy affirmations about your writing life (and say it 25 times a day!)
Fun nugget #4: Turn your affirmations into actions (as you pray, move your feet)
Fun nugget #5: Your “magic morning” can start whenever you start to take action
Fun nugget #6: We have to be consistent with our writing practice
Fun nugget #7: Treat your book like a business

Sub-nuggets under treating your book like a business:
1. Go FIRST where most books are sold (Amazon)
2. Make sure that your advanced readers are your target market (so that Amazon will market to the right people)
3. Avoid spending thousands on publicity in one huge chunk (you'll likely not get a return on that investment)
4. Instead, use small on-going investments to “seed the market” to build world of mouth buzz about your book. Examples Honorée gave us include leaving “loaner copies” in offices, leaving your book in coffee shops, using stamps — through Zazzle –sending out postcards and giving away bookmarks.

Survey analysis (full version)

For those that seek even more information about publishing, and especially profitable publishing,  I’ve created a new ebook called “5 Things You Need to Know to Make Publishing Profitable and Fun”.

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This free ebook will get you on your way to make publishing profitable and fun!

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