John Kremer is an expert on book publishing and marketing. The owner of Open Horizons Publishing in Taos, New Mexico, he is the editor of the Book Marketing Tip of the Week newsletter.
John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books, Book Marketing 411 for Authors, and Celebrate Today.
He has also designed the Book Marketing Magic program and the Blog Tour Palooza program.
His web sites include www.bookmarket.com, www.bookmarketingbestsellers.com, www.infographicaday.com, www.huganauthor.com, www.blogtourpalooza.com, www.askjohnkremer.com, www.myincrediblewebsite.com, and www.hottimescoolplaces.com.
He is also the founder of The Book Marketing Network at www.thebookmarketingnetwork.com
Here are the fun nuggets from the interview:
Fun nugget #1: Speaking is a great way to build a buzz around your book/product/service
Fun nugget #2: Word of mouth can account for 80% of the reasons people buy your book/product/service
Fun nugget #3: If you are just getting started on your speaking career, go local FIRST
Fun nugget #4: Speaking begets speaking
Fun nugget #5: Your mindset should be about sharing, not selling
Fun nugget #6: Your tribe building starts with fan #1!
Fun nugget #7: Re-purpose your content so that you reach your audience in the way that they like to consume content (text, audio, and video)
Fun nugget #8: Don’t be stingy with your content
Fun nugget #9: [If content is King], packaging your content is Queen
Fun nugget #10: Marketing is love
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