In this episode, you’ll learn how to avoid the biggest publicity mistakes many authors make.
Publicity expert Ashley Crouch will teach you how to shout out your message to the world –and actually be heard– through all that noise.
Reach out to Ashley's team to get her free offer (the pitch templates) at: hello@AppleseedCommunications.co
The fun nuggets from the episode are as follows:
#1: Know your “why” for publicity: 1) exposure, 2) demonstrating expertise/authority, and 3) positioning
#2: ROI is not always measured in hard dollars and cents. Publicity is a deposit into your personal brand bank account.
#3: Publicity has never been easier because of the decentralization of the media.
#4: The “how” of publicity requires some advanced planning; don't wait until your book is already published to start the process.
#5: Don't “spray and pray”.
#6: Ask “so what?” (and make sure that you're solving the pain point of your target customer)
#7: Use the power of the subconscious in your messaging and story
#8: Keep at it – using the energy of fun and passion
More about Ashley Crouch
Ashley Crouch is an award-winning visibility strategist who lands her clients in the most coveted outlets in the country.
Ashley is the founder of Appleseed Communications. Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and more. She has trained over 2000 people worldwide on visibility and publicity strategy.
She is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, the University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, and Lady Project National Summit.
She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player
Every client served helps support a woman business owner in 21 resource-poor nations, such as the Philippines, Kenya, El Salvador, Nicaragua, and Cambodia.
In 2011, Ashley was on the founding team for the “first no Photoshop fashion magazine for women,” Verily, which currently sees 1 million views per month.
She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA.